Every business owner should take a keen interest in breaking down their website’s performance and finding out which areas need improvement. Whether it is an online store, a simple blog or a complex corporate website, it is vital for your business’s success to analyze your website's efficiency.
When considering the different web analytics tools that your business requires, the abundance of available options can be overwhelming and you may not understand how to use them. And that’s where Google Analytics can help. It is a free service that anyone can use, and it will show you the full customer picture across ads and videos, websites and social media networks, tablets and smartphones. With Google Analytics you can improve the way you serve your current customers, and win new ones easier. However, before getting on to advanced analytics we need to introduce certain terminology; here is a glossary of the key phrases and how they relate to one another.
A session is a group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple screen or page views, events, social interactions, and e-commerce transactions.
How to use it? Determining how many sessions are arriving at your website can be a critical piece of information in focusing online marketing efforts. For this reason, many website owners will pay attention to how many users are visiting their website.
Users include both new and returning users, who have had at least one session within the selected date range.
How to use it? User data shows whether your content and campaigns are successfully driving visitors to your site. Look for a good upward trend over time, or in conjunction with specific marketing campaigns. If your user count isn’t rising, you may need to reassess your marketing strategy.
Page views are the measure of interest in specific areas of your site. The ‘Pageviews’ metric is the total number of pages viewed (repeated views of a single page are counted). You can use page views to measure:
Visitor interest: Combined with visitor data, page views are an excellent reflection of visitor interest. Page views per visit are one indicator of just how interested your audience is in what you’re showing them. If someone stays on your website and looks at ten pages, the chances are that they are more interested in you than someone who looks at just one page.
Content performance: Pages that get more views are the best performers. They also tell you what your audience wants to hear. A page that gets 4,000 views in a month is probably drawing more interest than a page that gets 1,000.
Ad performance: Most traffic-reporting tools show page views per visit generated by specific referrers. Ads that generate more page views per visit are usually superior performers.
Pages / Session
(Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
Average session duration
Average session duration is the average length of a Session. To calculate this, Analytics counts the duration of each session during the date range you specify, and divides that time by the total number of sessions.
How to use it? If you see a decrease in average time spent on your site, it means that users are finding your content unsubstantial, and you should work harder to improve this metric by adding more relevant content, which your customers will find interesting.
Bounce rate can be defined as a single interaction with your website followed by an exit.
How to use it? A high bounce rate means your pages aren’t compelling or useful to visitors. This could be a reflection of certain problems with your marketing strategy, such as not optimizing landing pages for specific campaigns. A high bounce rate can also indicate problems with your site itself, such as confusing architecture, weak content, or no clear calls to action.
% new visits
% new visits is an estimation of the percentage of first time visits. This metric tracks the number of sessions of visitors who are new to the website. For example, if your website was visited by 100 people during a month and 50 of them had never visited before, then the percentage of absolute unique visitors is 50 percent. However, if each returning visitor visited the website three times, then there would be 150 return visits and 50 new visits. Thus, the percentage of new visits would be 25 percent.
How to connect Google Analytics?
Getting started with Google Analytics is simple. When you register, you receive a unique snippet of code that you then place on your website’s template so that it appears on each page. Once you've done that, Google collects data every time a visitor’s Web browser loads that code. You can easily add Google Analytics tool to your SiteSupra website and collect relevant data without even leaving CMS. Simply click on Back-office apps to gain a brief review on crucial metrics. Here is a detailed instruction on how to connect Analytics.