To win as a small business you should use the same big-perspective thinking as a large corporation. To build efficient digital strategy you should plan far ahead, and consider a vast amount of factors. Running a small business can be chaotic, as you might not have enough assets to develop or promote the product. Here are four great strategy tips on how to stay on top in 2015.
Strategic content planning
Business content doesn’t just have to be informative. Today customers look for entertaining subjects across different platforms, apps and devices. In the social media era your words are your value. Strategic content planning characterises where you want your company to go, so plan the content in advance to keep it relevant, entertaining and business-oriented.
Content production and content distribution have become equally important. One of the best ways to distribute your content is by using mobile marketing - it is still uncharted territory for many enterprises. Before you begin, make sure that your website is responsive. Take into account that it gives your customers a first impression of how they will be treated.
SiteSupra has accepted this challenge by creating responsive website templates that look like they have been tailor-made by a top developer, to allow small businesses to maintain a functional and highly efficient website without any knowledge of coding. You can be sure that any website you create with SiteSupra will be responsive.
The good thing about mobility is that software is moving away from hardware. What does it mean for your 2015 strategy? Cost savings. Avoid expensive software purchases by using cloud spaces: calculate your approximate software requirements and search for pricing plans that give you good value for your usage.
The major changes in 2015 will not happen in digital marketing. Marketers will go back to focussing on the basics by re-evaluating their target market, determining what works and what doesn’t. They will be smart about their spending. Practise effective targeting to reach real customers.
In the next year small businesses will focus on customer and communication service facilities, as we want to receive fast online support as soon as the issue appears. Those who only concentrate on sales will be ignored. The prognosis for 2015 provides a clear message - if you truly care about your customers, you will stay on top.
Share your experience with us - what issues are you considering for digital strategy for 2015?