This is the section where you tell visitors about the products or services you offer, creating shortcuts for easier navigation across your website. If you are running a restaurant business, this section would likely contain your menu. This page may contain links to several subpages depending on the breadth and depth of the product or service, or range of products and services on offer. The beginning of the text should comprise a brief overview or summary of your services which are then to be listed below. There should be a description of the benefits your visitors will receive from the service and an explanation of how your services are different from those of competitors.
This section should provide site visitors with different ways of getting in touch with you. If you run a hairdressing salon you might simply want to provide an address and telephone number, but you could also add links to social media pages on Facebook, Twitter and Instagram. The contacts page should include: mailing address, email address, phone number, social media profile web addresses, hours of operation and a note about the best way to reach you. It is a very good idea to add an email address and phone number in the footer on every page of the website.
One of the most powerful and cost-effective sales tools you can implement in your marketing arsenal is testimonials. Feedback from clients and customers enhances your credibility, trustworthiness and dependability, especially if you include testimonials with a photo and contact info or web address. To tell people that you are good at what you do is often considered to be self-serving. When others say you’re good, it's much more credible.
If you have been involved in creative projects this is your opportunity to show it off to the world. As a potential client I want to know that if I spend money on you, I’ll be able to make a return on that investment. This is almost always the primary goal – everything else is secondary. Instead of making a simple list of projects you have worked on, try to answer these questions:
- Why did you work on this project?
- What inspired somebody to spend money on it with you?
- What problems did you have to solve?
- What was the effect on the client’s business as a result of this project?
Here you can describe your expertise: having a blog and writing about important topics that are relevant to your audience establishes you as an authority in the field. It enhances your professional image. A blog is to professionals in the 2000s what a business card was in the 1990s. Blog content also helps keep your social media presence going -- instead of asking your social media manager to produce brand new original content for social media (or creating that content yourself), your blog can serve as a repository of content to be posted to social media. Have you featured these pages on your website? Share your thoughts on the business “Must-have” pages below and tell us what you're looking to get out of your website.